Answer: It's not necessarily wrong at all.
I recently Googled, looking for information on editor services for the self-published. I kept coming across articles on how you should not self-publish, that you should always try the traditional publishing route.
This made me angry. Why are people so against self-publishing?
One article said the self-publishing companies are just in it for the money. True. But traditional publishers are in it for the money too.
Publishing your book comes down to either fighting through the system (and it is a fight to get a traditional publisher to even look at your manuscript), or doing the work yourself with self-publishing. And if you are going to self-publish it is going to take work. But it should be your choice.
And yes, there are a lot of bad books self-published. But there are bad books published the old-fashioned way as well. I know I've read some.
I say stop bad-mouthing the self-publishing industry and try to fix it. Opportunities are better the destroying potential dreams.