Wednesday, 8 May 2013

Be Popular Now: An Interview with Jonathan Bennett

Today author Jonathan Bennett stops by for an interview to chat about his book, Be Popular Now: How Any Man Can Become Confident, Attractive, and Successful (And Have Fun Doing It), co-authored with his brother David.

An Interview with Jonathan Bennett

Why don’t you begin by sharing a little about yourself.

I’m thirty-five years old, married with a family. I live near Columbus, Ohio (USA). I have a background in education and currently work in drug and alcohol treatment. I own a speaking and consulting business with my twin brother David dedicated to helping guys become more confident and successful. We wrote the book together.

Can you tell us a little about your book, Be Popular Now: How Any Man Can Become Confident, Attractive, and Successful (And Have Fun Doing It)?

We studied the science of attraction and popularity and turned those theories into practical tips. Essentially, the book is a handbook of general male popularity and attractiveness. We focus on such topics as self-improvement, advancing at work, making friends, getting dates, etc.

What motivated you to write a book on the topic of being popular?

We had done a lot of research to improve our own popularity and success and what we developed worked quite well. We noticed that while others focused on specific areas (like dating), no one was really writing about popularity. Yet, being attractive to others and winning them over for companionship (our definition of popularity), is a basic human need. We felt the book was needed in a Western world that is only getting lonelier.

What are your goals for this book?

We hope to help other guys achieve some of the success we've had in our own lives. Being popular isn't about being selfish or taking advantage of others. When people are attracted to you, their needs are being met as well. It could be receiving laughter, friendship, meaning in life, or anything really. Popular, attractive, and confident men truly make the world a better place. Of course, the same is true of women, but we didn't feel qualified to write that book!

Who is your intended readership?

Any guy who wants more out of life is a part of our target audience. It could be someone who simply wants a little self-improvement to a guy who feels his entire life needs rebooted.

Can you tell us something about the about your writing process for the book?
I personally like to do the research and preparation for my writing in advance. So, David and I did the difficult work first, studying the science behind popularity. Then, we developed practical tips and tested them out. By the time we started to write about them, we’d so lived the theories that the writing was easy. We were essentially describing what had become second nature.

Did anything surprise you about writing your book?

Nothing was really too surprising since we’d already completed another book (on crafting positive affirmations). But, this book flowed in such an incredible way, with little writer’s block. That may have been the most surprising aspect.

What sort research went into the book?

We really looked at the hard sciences, areas such as brain research, evolutionary biology, psychology, etc. The subjective art of being popular and attractive is grounded in a pretty objective human nature.

Any future plans for more books?

We are ready to release a teen popularity book. It focuses on similar themes, but is focused on helping both sexes develop confidence and social skills. It’s going to be marketed as an anti-bullying book because it creates what bullies hate: confident, assertive people.

You can find out more about Jonathan, David and their book at:

Author Bio:

Jonathan Bennett is a self help writer and speaker who co-owns and operates several informational websites that receive over a million visitors a year. He writes about such topics as popularity, health, spirituality, and success. His websites include The Popualar Man (, The Popular Teen (, and ChurchYear.Net.

Jonathan was born and raised in a small town in Ohio. He received a BA in history from Ohio University and a Master's Degree from Emory University. He is a member of Phi Beta Kappa, as well as honors fraternities in history, theology, and the classics. He has a background in education and currently teaches at the University of Phoenix. He also handles administrative duties at a drug treatment center.

In 2007, he started a communications company with his twin brother, David. It has grown significantly since that time, and now includes two publishing companies, Theta Hill Press and Cedar Grove Press.

Although he spent most of his life in school and was naturally popular, he realized he (or anyone else) was never taught the social skills that lead to genuine success. Working with his brother and friend Joshua Wagner, he decided to study (and model) the ways that successful people think and act. This research led the three friends to focus on helping men make friends, get dates, and be successful.

His study of cutting-edge social research, along with his natural popularity and personality, led him to consult, speak, and write about popularity and other topics related to success.

In his spare time, he enjoys reading and writing. He drinks a lot of coffee and has a passion for health and fitness. He enjoys spending time with his friends and family, especially his wife and children. He enjoys going to concerts (modern adult alternative acts primarily) and running extreme races like the Tough Mudder and Warrior Dash.

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